REDdot Marketing is a small, senior firm. Clients work with experienced people, not layers of account management.
REDdot was founded in 2008 by James E. Doyle, our founder and principal strategist. Before REDdot, he served as Vice President, Marketing for SMR Communities at Lakewood Ranch (1994 to 2001) and Vice President, Marketing and Sales for LandMar Group (2001 to 2008).
That background is why REDdot works developer-side: we have run marketing and sales inside development organizations, not only advised them from outside. Day to day, clients work with a small senior team. When a project needs research, feasibility, or technical delivery, we expand through the Real Estate Marketing Alliance.
Independent firm · Real estate development marketing
Consulting for real estate developers, regional builders, and established master-planned communities. Work across more than 50 master-planned communities, with over $1 billion in new-home sales documented.
Vice President, Marketing and Sales
Directed branding, marketing strategy, sales programs, and teams across planned residential communities.
Vice President, Marketing
Led marketing and sales startup for Lakewood Ranch. The project received a Best in American Living Award.
Together as the Real Estate Marketing Alliance (REMA), the firms cover research, feasibility, positioning, marketing, sales, and web delivery. REDdot leads the marketing strategy; Parker Associates leads research and analysis; PTC leads web and technical delivery.
Visit the Real Estate Marketing AllianceEducation and credentials: B.A., Mass Communications, University of South Florida. Past credentials include the MIRM designation and a Florida real estate broker license. Current status is confirmed before publication.
New launch, slow absorption, or a community that needs repositioning. We will tell you honestly if an audit, a positioning engagement, or a different kind of help is the right first step.